Compare the Top Free Lead Scoring Software as of June 2025

What is Free Lead Scoring Software?

Lead scoring software is software used to evaluate prospects and assign them a score based on their prospective value. This automated process helps organizations prioritize leads by analyzing customer data such as demographics, contacts, interests, buying history, etc. Lead scoring software helps marketers understand the likelihood of success for each lead and target them with more relevant campaigns. It also makes it easier to identify qualified leads from the mass of incoming prospects and accelerate sales cycles without any manual effort. By streamlining this process of lead qualification, lead scoring software can help businesses increase efficiency in managing their accounts. Compare and read user reviews of the best Free Lead Scoring software currently available using the table below. This list is updated regularly.

  • 1
    HubSpot CRM
    HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.
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    Starting Price: Free
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  • 2
    Drip

    Drip

    Drip

    Drip is a world-class, feature-rich marketing automation, ecommerce CRM, and email platform for marketers and businesses looking to get to know their customers at scale. Drip offers a host of features to help marketers see their customers in full color. This includes tracking tools, automated workflows, multichannel marketing, prebuilt campaigns, one-off emails, content customization and segmentation, analytics and reporting, and more. It also natively integrates with leading marketing tools.
    Starting Price: $49.00/month
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  • 3
    HubSpot Marketing Hub
    Grow your traffic, convert leads, and prove ROI with HubSpot Marketing Hub. An all-in-one inbound marketing software, HubSpot offers the tools that brands and marketing professionals need to build and launch effective campaigns that help their business get noticed. This includes search engine optimization (SEO), writing blogs & creating web content (CMS), leveraging social media like Facebook, LinkedIn & Twitter, and more. With Marketing Hub, we’ll help your team grow traffic, convert leads, and track your entire funnel in one place. Drag and drop your way to polished landing pages and email templates. Quickly publish blog posts that establish you as an authority on any subject and help you get found online. And you’ll be ready for visitors from any device because your content is responsive right out of the box. Get real-time SEO suggestions, and create a content strategy that adapts to the way modern search works. And much, much more.
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    Starting Price: $50 per month
  • 4
    Klaviyo

    Klaviyo

    Klaviyo

    Klaviyo empowers businesses to create smarter digital relationships by transforming customer data into meaningful, impactful experiences. From email and SMS to web interactions and reviews, Klaviyo makes it easy for B2C brands to engage customers at every touchpoint. Trusted by over 157,000 businesses, Klaviyo helps drive faster, more efficient revenue growth. With powerful segmentation, one-click integrations, predictive analytics, AI automation, drag-and-drop email design, and A/B testing, Klaviyo helps brands drive more sales with its super-targeted and highly relevant marketing capabilities. With Klaviyo, users can pull in important data and put this data to work to help personalize marketing content and optimize business performance. Plus, 350+ integrations make getting started even that much easier. The solution also supports integration with payment processing and point of sale (POS) software solutions, such as Magento, Shopify, and WooCommerce.
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    Starting Price: $0/month
  • 5
    Zoho SalesIQ
    Zoho SalesIQ is an all-in-one customer engagement, live chat, and analytics platform. It unifies your marketing, sales, and customer support efforts providing your customers a great experience, and boosting business growth. Get to know your prospects better and initiate the right conversation with them at exactly the right time. SalesIQ is optimized to suit the customer communication needs of B2B and B2C businesses of all sizes. It is equipped with built-in audio calling, screen sharing, visitor information, lead identification, a drag-and-drop custom bot builder, an AI-driven chatbot with a human touch that automates your customer engagement, and much more. It is trusted by over 450,000 businesses, including giants like Mahindra Group, Renault, IIFL, Suzuki, Zee5, Fluitec, and Borner Corp. to serve their customers at every stage of the customer lifecycle. We have a live chat software starting at $0 that scales with your business without burning a hole in your pocket.
    Starting Price: $0/month
  • 6
    iCapture
    From the largest international trade shows to small networking events, and everything in between, iCapture provides a single solution for all of your mobile lead capture needs. A consistent and seamless solution for reps in and out of the booth. Get contact information and qualifiers in seconds for fast follow up. Reengage post-show with rich qualifying data for stronger sales calls to win more deals. Show up to trade shows and events with your own solution, customized to meet your lead capture needs. With the speed, consistency, and visibility provided by iCapture, you will cut lead follow-up time from weeks to minutes and drive revenue. Every company’s trade show lead capture process is different. The iCapture team works with you to set a system for capturing and qualifying leads, plus measuring performance from event to event. Our industry-leading feature set ensures a consistent, reliable lead capture experience customized to your needs.
    Starting Price: $79 per user per month
  • 7
    BenchmarkONE

    BenchmarkONE

    BenchmarkONE

    Make every relationship count and make the most out of every opportunity with BenchmarkONE (formerly Hatchbuck). BenchmarkONE is an all-in-one sales and marketing software for small businesses that combines CRM, email marketing, and marketing automation tools. With BenchmarkONE, growing businesses can easily keep tabs on prospects and customers, automate followup, and track success of campaigns with ease.
    Starting Price: Free
  • 8
    Emercury

    Emercury

    Emercury

    Start your campaign by a specific lead behavior. This will allow you to build a highly customizable response for almost any situation in your marketing. Respond with messaging based on your customers’ behavior. Are you struggling with getting your email delivered? Tired of not knowing what going on with your campaign? Worried about getting your account blocked? Tired of the box support answers that dont help you? Well, you have come to the right place. Our Approach to delivery is to get your emails delivered, and second to get them higher engagement. I know it sounds simple but that is the core of everything we do. Setting up a broadcast message to reach your subscribers couldn’t be easier. Easy to use an HTML editor or Drag and Drop Template Editor. Send personalized messages so each message is personalized to your customer. Segment your audience based on engagement metrics so you are communicating with your most active subscribers.
    Starting Price: $19.00/month/user
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    ActiveDEMAND

    ActiveDEMAND

    JumpDEMAND

    ActiveDEMAND is a comprehensive marketing automation platform for marketers, digital agencies, and small to mid-sized businesses. ActiveDEMAND offers a rich set of tools that empower users to take their marketing efforts to the next level through streamlined campaign management, campaign recipes and attribution reporting. ActiveDEMAND's range of tools include call tracking, email marketing, reporting, online event marketing, powerful integrations, and so much more.
  • 10
    LeadExec

    LeadExec

    ClickPoint Software

    LeadExec is designed to help marketers easily capture and route inbound web leads and phone calls. Perfect for marketers that need one solution for sending leads to field sales teams or call centers with delivery into any software application via post, email, text, or live call transfer. Purchase or port your numbers and then use them on your website, in direct mail campaigns, Google Ads, or in commercials to drive more inbound calls to your sales team. Design call flows that prioritize and instantly route calls from offline and online marketing campaigns to the best salesperson, loan officer, agent, or advisor. Utilize Criteria and Rules-Based Routing including state, area code, zip code, and skill. Upload or use Text to Speech to create welcome dynamic welcome messages.
    Starting Price: Free
  • 11
    Upollo

    Upollo

    Upollo

    Harness product, behavior, CRM signals, and more for smarter sales, customer success, and marketing that grows pipelines and accelerates NDR growth. For our users, they're adding massive revenue gains. We learn from and analyze billions of data points from businesses and users in nearly every country. Our platform is designed to empower teams to expand their user base, retain more customers, and convert more signups. Be alerted when there is intent to expand. Know where the opportunities are with opportunity size by department, job title, or engagement level. Convert high-propensity customers early, helping struggling customers to succeed. Understand why people are converting and what specific factors make them less likely to. Upollo analyzes your data in real time, delivering actionable insights within minutes. Leverage our insights to empower your teams and grow your NDR, ARR, LTV, etc.
    Starting Price: $799 per month
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    Maroon.ai

    Maroon.ai

    Maroon.ai

    We enable commercial lenders globally to accurately assess the application creditworthiness and manage customer risk by deploying powerful, compliant credit models in an integration-friendly platform. Customizable dashboard for exec management, credit analyst and compliance teams. Calibrated for the probability of default and early-stage Delinquencies. Easy plug-n-play integrations and flexible deployment models. Deep learning models produce insights from disparate datasets. Access rolled-up risk assessment reports. Effective sales augmentation through leveraging our data cloud and predictive models to discover high propensity prospects and create winning engagement strategies through predictive intelligence and intent data. Deep account intelligence for over 16m businesses globally. Predictive scoring using custom modeling and intent generation. Access org charts and executive profiles. Integrates into your existing workflows.
    Starting Price: $499 per month
  • 13
    Refiner

    Refiner

    Refiner

    Refiner is a customer survey tool built specifically for SaaS, eCommerce and Membership sites. Ask your users any question while they are using your product with our beautiful & simple survey widgets - on brand and perfectly timed. Refiner integrates into your existing marketing & sales stacks seamlessly. Our integrations allow you to sync survey responses to the tools you already use in real time. Your CRM, email marketing automation platform, your backend API or good old Excel. Refiner helps you to understand who your users really are, what they need and how you can help them achieve their goals. Get started for free today and increase conversion & retention rates with better customer data.
    Starting Price: $29 per month
  • 14
    HubSpot Customer Platform
    Put your customers first and grow better with HubSpot’s AI-powered customer platform. Connect your front office teams through a complete view of the customer journey. Use AI-powered tools to deliver a seamless customer experience Easily adapt to emerging industry trends and technologies. Traditional CRMs alone aren't enough to drive growth. Most aren’t designed for customer connection, which is critical in an AI-driven world where customers can explore, evaluate, and buy with efficiency. HubSpot’s customer platform is so much more. It’s powered by Smart CRM that combines customer data with AI to help you adapt, products for engaging customers across the entire journey, and an ecosystem of integrations, education, and community. It’s built for businesses to connect with customers, and grow better.
    Starting Price: Free
  • 15
    MoEngage

    MoEngage

    MoEngage

    MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities -
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    Slintel

    Slintel

    Slintel

    Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision makers across the world.
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